1. Introduction
NextGen Marketing LLC, doing business as NextGen Desk ("NextGen Desk," "Company," "we," "us," or "our"), values your privacy and is committed to handling personal information responsibly.
This Privacy Policy ("Policy") describes how we collect, use, maintain, store, protect, and disclose personal information when you visit our website, register for an account, purchase a subscription, or use our products and services.
Our website is located at https://nextgendesk.ai.
NextGen Desk provides cloud-based customer relationship management (CRM) software, AI-powered voice and messaging solutions, marketing automation, appointment scheduling, lead management, reputation management, business communications, and related software and technology services (collectively, the "Services").
Our Services are designed primarily for businesses, including pest control companies and other service-based organizations.
This Policy applies to information collected through:
- Our website and related online properties.
- Registration, onboarding, and subscription processes.
- Our software platform and associated applications.
- Email, telephone, SMS, live chat, and other communications with NextGen Desk.
- Customer support and account management.
- Marketing, advertising, and promotional activities.
- Other interactions with our Company.
Business Client Data:
Our business customers may use NextGen Desk to collect and manage information about their own customers, leads, and contacts. In those circumstances, the business customer generally determines the purposes and means of processing such information, and NextGen Desk processes that information as a service provider or processor, as applicable.
Our customers are responsible for providing appropriate privacy notices, obtaining required consent, and complying with applicable laws when collecting or communicating with their own contacts.
By accessing or using our Services, you acknowledge this Privacy Policy. Where consent is required by applicable law, we will request it separately.
2. Changes to This Privacy Policy
We may update this Policy periodically to reflect changes in our business practices, technology, legal requirements, or Services.
When revisions occur, the "Last Updated" date will be changed accordingly.
If a change materially affects the way we process personal information, we may provide additional notice through email, our website, or account notifications, as appropriate or legally required.
We encourage users to review this Policy periodically.
3. Information We Collect
We collect information directly from users, automatically through interactions with our Services, and through authorized third-party platforms and integrations.
3.1 Information You Provide
When you register, contact us, purchase a subscription, or use our Services, we may collect:
- First and last name.
- Business name and business information.
- Email address.
- Telephone number.
- Billing address and physical address.
- Username, account credentials, and authentication information.
- Subscription and account preferences.
- Payment and transaction details.
- Customer support inquiries.
- Messages, emails, and other correspondence.
- Information submitted through forms, surveys, or chat.
- Any additional information voluntarily provided to us.
3.2 Customer and CRM Data
Business customers using our Services may upload, import, collect, or store information within their CRM accounts.
This information may include:
- Customer names and contact details.
- Email addresses and telephone numbers.
- Mailing and service addresses.
- Appointment details and scheduling preferences.
- Service inquiries and customer histories.
- Lead and sales pipeline information.
- Form submissions and survey responses.
- Customer notes, tags, and custom fields.
- Call records, messages, and conversation histories.
- Customer reviews and feedback.
- Advertising and marketing lead information.
- Workflow and automation activity.
- Other information entered into the system by our clients or their authorized users.
NextGen Desk generally processes this information to provide the Services requested by our business customers.
Our business customers remain responsible for determining what information they collect, how it is used, and whether they have the necessary legal authority to process it.
3.3 AI Voice and Messaging Data
NextGen Desk provides AI-powered voice agents, messaging assistants, and automated communication tools.
When these features are enabled, our Services may process:
- Telephone conversations.
- Call recordings, depending on client settings.
- Voice and text transcripts.
- AI-generated responses and conversation summaries.
- Customer inquiries and service requests.
- Appointment and scheduling information.
- Contact details collected during conversations.
- Other information required to complete authorized tasks.
The availability of recordings, transcripts, and conversation storage depends on client configurations, enabled features, and the underlying service providers.
Business customers are responsible for ensuring that AI-assisted conversations, automated telephone calls, call recordings, and automated text messages are conducted in compliance with applicable federal and state laws.
This includes obtaining any legally required consent for recording, automated communications, artificial or prerecorded voice technologies, and marketing outreach.
AI-generated responses may not always be accurate. Customers are responsible for reviewing their AI configurations and determining whether AI-generated outputs are appropriate for their business operations.
3.4 Automatically Collected Information
When you visit our website or use our Services, certain technical information may be collected automatically.
This may include:
- Internet Protocol (IP) address.
- Browser type and version.
- Operating system and device type.
- Device identifiers.
- Pages visited and links clicked.
- Dates and times of website visits.
- Referring websites.
- Approximate geographic location derived from IP information.
- Website interactions and usage activity.
- Cookies and similar tracking identifiers.
We use this information for website functionality, security, analytics, advertising measurement, and service improvement.
3.5 Payment Information
NextGen Desk uses Stripe through the HighLevel platform to process subscription payments and other authorized charges.
When you purchase a subscription, payment-related information may be collected and processed by Stripe or other applicable payment service providers.
This may include payment card details, billing contact information, transaction records, and payment authorization details.
NextGen Desk generally does not receive or store complete payment card numbers or card security codes directly within its own systems.
Payment information is handled through the applicable payment processor's systems and security procedures.
We may retain transaction records, subscription information, billing history, and related payment details for legitimate business, accounting, and legal purposes.
4. How We Use Information
We may use the information we collect for the following purposes:
- Providing Services: To create accounts, operate our platform, maintain subscriptions, and deliver requested features.
- Account Management: To manage subscriptions, onboarding, billing, customer preferences, and account settings.
- Customer Support: To respond to inquiries, troubleshoot technical issues, and assist customers with our Services.
- AI and Automation Features: To operate AI voice agents, messaging assistants, scheduling tools, CRM workflows, and authorized automations.
- Service Improvement: To evaluate software performance, identify technical issues, and improve functionality.
- Marketing and Promotions: To communicate about products, services, updates, promotional offers, and other marketing opportunities, subject to applicable consent and opt-out requirements.
- Payment Processing: To process subscription fees, authorized transactions, refunds when applicable, and related billing activities.
- Security and Fraud Prevention: To detect unauthorized activity, protect accounts, prevent fraud, and maintain platform integrity.
- Legal Compliance: To comply with applicable laws, regulations, lawful requests, and legal obligations.
- Business Administration: To maintain records, enforce agreements, resolve disputes, and protect our legitimate business interests.
We may also use aggregated or de-identified information for reporting, research, business analysis, and service improvement, provided such use complies with applicable law.
5. How We Share Information
We do not sell customer contact lists or CRM databases to third parties for their independent marketing purposes.
We may disclose personal information to trusted service providers and other parties when reasonably necessary to operate our business and provide our Services.
5.1 Software and Infrastructure Providers
NextGen Desk operates using HighLevel and may rely on its underlying infrastructure, integrated services, and third-party providers.
These providers may process or store information as necessary to deliver CRM functionality, communications, automations, account management, and other features.
5.2 Payment Processors
We use Stripe through HighLevel to process payments and manage subscription billing.
Payment processors receive information necessary to process authorized transactions and may handle that information according to their own privacy policies.
5.3 Communication and AI Providers
Depending on the features enabled, information may be processed by communication providers, AI technology providers, telephone service providers, email delivery services, and messaging platforms.
Such processing may be necessary to send messages, conduct authorized AI conversations, generate transcripts, manage calls, or perform automated tasks.
5.4 Third-Party Integrations
Our Services may integrate with external platforms, including Google, Meta, telephone service providers, email services, and other business applications.
When customers authorize integrations, relevant information may be exchanged with those services to provide the requested functionality.
The specific information shared depends on the integration, its configuration, and the permissions granted by the customer.
Third-party platforms may independently process information according to their own privacy policies.
5.5 Marketing and Analytics Providers
We use technologies such as Google Analytics and Meta Pixel to understand website activity, measure advertising performance, and improve marketing effectiveness.
These technologies may transmit certain website interaction information and identifiers to the applicable providers.
Some disclosures for advertising or analytics may qualify as "sharing," "sale," or targeted advertising under particular state privacy laws, even when no money is exchanged for personal information.
Where required by applicable law, we will provide appropriate opt-out mechanisms or honor applicable privacy preferences.
5.6 Legal Requirements
We may disclose information when reasonably necessary to:
- Comply with applicable laws or regulations.
- Respond to lawful subpoenas, court orders, or legal processes.
- Cooperate with authorized government requests.
- Investigate suspected fraud or illegal activity.
- Enforce our agreements and policies.
- Protect the rights, safety, security, or property of our Company, customers, or others.
5.7 Business Transfers
If NextGen Desk or NextGen Marketing LLC is involved in a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction, relevant information may be transferred as part of that transaction, subject to applicable legal requirements.
5.8 Authorized Disclosures
We may share information with other parties at your direction, with your authorization, or when otherwise permitted by applicable law.
6. Our Role as a Service Provider
NextGen Desk primarily provides software and related services to businesses.
Business customers using our platform are generally responsible for their own customers' and contacts' information.
This means that our customers typically determine:
- What information is collected.
- Why the information is collected.
- Who may be contacted.
- Which communications are authorized.
- How information is used in marketing and customer service.
- Whether consent is required.
- How customer privacy requests are handled.
NextGen Desk generally processes this information to provide the software functionality requested by the business customer.
We do not independently determine the marketing purposes for which our clients use their customer contact databases.
If you are an individual whose information has been collected by a business using NextGen Desk, you should generally direct privacy requests to that business first.
We may assist the business in responding to lawful requests when appropriate.
7. Billing, Subscriptions, and Account Information
NextGen Desk provides subscription-based software and related services.
Customers may be required to submit billing information when registering or activating an account.
Billing Start Date:
Depending on the subscription arrangement, billing may begin immediately upon signup or activation, following an initial setup or onboarding call, or after an introductory period.
For applicable standard subscription arrangements, the initial subscription billing period begins no later than fourteen (14) days after signup, unless separate written terms expressly provide otherwise.
The availability of a delayed billing start does not automatically constitute a free trial. The applicable subscription price, billing start date, renewal terms, and any additional charges are governed by the customer's accepted subscription terms and applicable checkout or onboarding disclosures.
Customers authorize recurring charges according to their selected subscription arrangement and applicable billing terms.
We may collect and maintain:
- Subscription plan information.
- Billing start and renewal dates.
- Payment history.
- Transaction identifiers.
- Billing contact information.
- Account status.
- Cancellation and reactivation records.
Payment processing is handled through Stripe and applicable HighLevel systems.
Cancellation, billing disputes, refunds, and other subscription conditions are governed by our applicable Terms and Conditions and subscription agreements.
8. Data Retention and Account Cancellation
We retain personal information for as long as reasonably necessary to provide our Services, maintain business records, comply with legal requirements, resolve disputes, enforce agreements, and fulfill other legitimate business purposes.
8.1 Active Accounts
While an account is active, information entered into the platform may remain stored as necessary to provide the subscribed Services.
This may include CRM contacts, conversations, customer records, automation configurations, scheduling information, and other account data.
8.2 Canceled Accounts
When a customer cancels a NextGen Desk subscription, we do not ordinarily delete the customer's CRM account or its stored information solely because the subscription has been canceled.
Our general practice is to preserve existing account information when reasonably feasible, allowing customers who choose to return to NextGen Desk to potentially resume use of their previous account and data.
Canceled accounts may become inactive or have restricted access to paid features.
Cancellation of a subscription does not automatically constitute a request to delete account information.
We may continue retaining inactive account information for legitimate purposes, including potential reactivation, customer support, business administration, dispute resolution, and compliance with applicable obligations.
However, continued retention is subject to our business practices, applicable law, technical limitations, storage provider policies, account status, and changes to the underlying software infrastructure.
We do not guarantee that inactive account data, integrations, telephone numbers, registrations, communication records, or other account assets will remain available indefinitely or can always be restored.
8.3 Third-Party Storage Providers
NextGen Desk uses HighLevel and related third-party services to support data storage and platform functionality.
Certain retention, deletion, backup, and restoration processes may be governed by the applicable providers' systems and policies.
Changes in platform availability, provider retention rules, account transfers, or termination of underlying services may affect the accessibility or preservation of stored information.
8.4 Data Deletion Requests
Customers may request deletion of their personal information or account data by contacting NextGen Desk.
We will review such requests and process them in accordance with applicable law, relevant contractual obligations, and available technical capabilities.
We may be required or permitted to retain certain information for accounting, fraud prevention, legal compliance, dispute resolution, or other lawful purposes.
Where applicable, deletion requests involving information controlled by a business customer may need to be addressed or authorized by that customer.
8.5 Customer Responsibility
Customers are encouraged to maintain independent copies or exports of important business records.
NextGen Desk does not guarantee indefinite storage or recovery of information following cancellation, inactivity, platform changes, or termination of underlying services.
9. Your Privacy Rights
Depending on your location and applicable law, you may have certain rights regarding your personal information.
These rights may include:
- Requesting access to personal information we maintain about you.
- Requesting correction of inaccurate information.
- Requesting deletion of personal information, subject to applicable exceptions.
- Requesting a copy of eligible personal information.
- Opting out of certain targeted advertising or data-sharing practices.
- Opting out of certain sales of personal information, as defined by applicable law.
- Limiting certain uses of sensitive personal information when applicable.
- Withdrawing consent where processing is based on consent.
- Appealing certain decisions regarding privacy requests where required by law.
- Exercising applicable privacy rights without unlawful discrimination or retaliation.
9.1 California Residents
California residents may have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), where those laws apply to our business and processing activities.
Such rights may include access, correction, deletion, information about disclosures, and opting out of qualifying sales or sharing of personal information.
We do not sell our customers' CRM contact databases to third parties for independent marketing purposes.
However, certain advertising technologies, including the Meta Pixel, may involve disclosures that qualify as sharing or targeted advertising under applicable privacy laws.
We will honor legally required opt-out rights where applicable.
9.2 Residents of Other States
Residents of states with comprehensive consumer privacy laws may have additional rights, subject to the applicability and requirements of their respective state laws.
9.3 Submitting Privacy Requests
To submit a privacy request, contact:
Email: nextgendeskai@gmail.com
Please include sufficient information for us to identify your account or locate the relevant records.
We may request additional information to verify your identity or authority before fulfilling a request.
We will respond within the timeframes required by applicable law.
If the information is controlled by one of our business customers, we may refer the request to that customer or assist with processing as appropriate.
10. Email, SMS, and Telephone Communications
NextGen Desk uses email, text messaging, and telephone communications for customer support, onboarding, account management, service notifications, and marketing.
10.1 Marketing Emails
We may send marketing emails about our products, promotions, features, offers, and services where permitted by law.
Recipients may unsubscribe from promotional emails through the unsubscribe instructions included in those communications or by contacting us directly.
Unsubscribing from marketing emails does not prevent us from sending necessary transactional or account-related communications.
10.2 SMS Communications
When a person provides appropriate consent, NextGen Desk may send SMS communications relating to inquiries, account setup, support, appointment reminders, service updates, or marketing promotions.
For SMS communications:
- Message frequency may vary.
- Message and data rates may apply.
- Recipients may reply STOP to opt out.
- Recipients may reply HELP for assistance where supported.
- Consent to receive marketing messages is not a condition of purchasing our Services.
- We obtain the consent required by applicable law before sending marketing texts.
Mobile information and SMS consent information will not be sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes.
Information may be shared with messaging service providers and other vendors as necessary to deliver requested communications and operate our Services.
Text messaging originator opt-in data and consent will not be shared with third parties for their independent marketing purposes.
10.3 Telephone and AI Communications
Our Services may support telephone calls, AI-powered voice communications, and automated calling technologies.
Where legally required, appropriate notice or consent must be obtained before placing automated or AI-generated calls or recording telephone conversations.
Business customers are responsible for configuring their calling activities and obtaining any required permissions for calls made on their behalf.
NextGen Desk does not authorize the use of its Services for unlawful telemarketing, unsolicited communications prohibited by law, or other unauthorized activities.
10.4 Client Communications
Businesses using NextGen Desk may independently send communications to their own customers and leads.
Those businesses are responsible for obtaining required consent, honoring opt-out requests, and complying with applicable communications laws, including the Telephone Consumer Protection Act (TCPA), CAN-SPAM Act, and relevant state requirements.
11. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to improve functionality, understand visitor behavior, analyze advertising effectiveness, and enhance the user experience.
These technologies may include:
- Essential website cookies.
- Authentication and session cookies.
- Website analytics tools.
- Advertising and conversion tracking tools.
- Browser storage and similar technologies.
11.1 Google Analytics
We use Google Analytics to understand website traffic, visitor behavior, engagement, and general website performance.
Google Analytics may collect information such as pages visited, approximate location, browser details, device information, and website interaction events.
This information helps us evaluate and improve our website and Services.
11.2 Meta Pixel
We use Meta Pixel to measure advertising performance, understand website conversions, and support advertising and remarketing activities.
Meta Pixel may collect website interaction data and related technical identifiers that may be processed by Meta according to its applicable policies.
Depending on the circumstances and applicable law, this processing may constitute targeted advertising or the sharing of personal information.
11.3 Managing Cookies
You may be able to manage or restrict cookies using browser settings, applicable cookie consent tools, or privacy controls made available by our website or third-party providers.
Where required by law, we will provide appropriate consent or opt-out choices for nonessential tracking technologies.
Disabling certain cookies may affect website functionality.
12. Data Security
We take the security of personal information seriously.
NextGen Desk uses commercially reasonable administrative, technical, and organizational measures appropriate to the information processed and the nature of our Services.
Our Services are supported by HighLevel and other providers that operate portions of the underlying software, communication, payment, and data infrastructure.
Depending on the service and provider, applicable security measures may include:
- Account authentication and access controls.
- Role-based access permissions.
- Secure payment processing.
- Infrastructure security protections.
- Monitoring and fraud prevention.
- Secure communication technologies.
- Other security safeguards maintained by our service providers.
We work to limit access to personal information to individuals and service providers with legitimate business reasons for accessing it.
Customers are responsible for protecting their login credentials, managing authorized users, reviewing account permissions, and maintaining appropriate security practices.
Although we strive to protect information, no internet-based service, electronic transmission, or data storage system can be guaranteed to be completely secure.
We cannot guarantee that unauthorized access, system interruptions, cyberattacks, or data loss will never occur.
If a security incident occurs, we will assess our responsibilities and provide any notices required by applicable law.
13. AI Services and Data Processing
Certain NextGen Desk features use artificial intelligence and machine learning technologies to assist businesses with customer communication, scheduling, lead qualification, and other operational tasks.
Information submitted through AI features may be processed by HighLevel or applicable third-party AI technology providers to deliver requested functionality.
Depending on the service and configuration, processing may include:
- Transcribing voice conversations.
- Generating AI responses.
- Summarizing customer interactions.
- Extracting information from conversations.
- Updating CRM records.
- Initiating authorized workflows.
- Supporting appointment scheduling and customer service.
The handling of such information may be subject to the policies and contractual arrangements of the applicable technology providers.
We do not represent that customer-submitted information is categorically excluded from all AI-provider processing, retention, or model-improvement activities unless such restrictions are established by the applicable provider arrangements.
We do not independently sell clients' AI conversation histories or customer records to third parties for unrelated marketing purposes.
Customers should avoid submitting unnecessary sensitive information through AI features and should review their configurations to ensure appropriate use.
14. Data Access and Customer Account Separation
NextGen Desk provides software accounts and workspaces for separate business customers.
Customer information is managed through the account structures, permissions, and access controls supported by the underlying platform.
Each business customer is responsible for assigning appropriate permissions to its employees, contractors, and authorized users.
NextGen Desk administrators and authorized support personnel may access customer accounts when reasonably necessary to provide requested support, maintain Services, investigate technical issues, administer subscriptions, or fulfill legitimate operational and legal responsibilities.
We do not intentionally disclose one business customer's private CRM database to another unrelated customer without authorization or another lawful basis.
We rely on the underlying software providers' security architecture and access controls to support account separation.
15. Third-Party Websites and Integrations
Our website and Services may link to or integrate with third-party websites, applications, and services.
These may include:
- HighLevel.
- Stripe.
- Google services.
- Meta platforms.
- Telephony and messaging providers.
- Email delivery providers.
- AI technology providers.
- Other services connected or authorized by customers.
These third parties may collect, use, and store information under their own privacy policies and agreements.
NextGen Desk is not responsible for the independent privacy practices of third-party services.
We encourage users to review the applicable privacy policies before connecting external accounts or submitting personal information.
16. Data Storage and International Processing
NextGen Desk operates from the United States and uses cloud-based software providers that may maintain systems, personnel, or infrastructure in multiple geographic locations.
As a result, personal information may be accessed, transferred, or processed in the United States or other jurisdictions where our service providers operate.
Data protection laws may differ between jurisdictions.
Where required, we will take appropriate steps to comply with applicable cross-border data transfer requirements.
International users should understand that using our Services may involve processing of their information outside their home country.
17. Children's Privacy
NextGen Desk is intended for business and professional use and is not directed toward children under the age of 13.
We do not knowingly collect personal information directly from children under 13 through our own website or account registration processes.
If we become aware that we have collected such information in violation of applicable law, we will take appropriate action.
Business customers are responsible for ensuring that any information they collect or process through our platform complies with applicable laws concerning minors.
If you believe a child has provided personal information directly to NextGen Desk, please contact us.
18. Sensitive Personal Information
Our Services are primarily intended to support ordinary business communications and customer relationship management.
Customers should avoid uploading or transmitting highly sensitive personal information unless it is necessary, legally authorized, and appropriate for the configured Services.
Sensitive information may include financial account credentials, government identification numbers, medical records, and other information subject to special legal protections.
NextGen Desk does not represent that all components of its platform are designed to satisfy specialized regulatory requirements, including requirements applicable to protected health information, unless expressly agreed in writing and supported by the necessary technical and contractual arrangements.
Customers are responsible for evaluating whether our Services are appropriate for the categories of information they intend to process.
19. Data Accuracy and User Responsibilities
Customers are responsible for maintaining accurate information within their accounts.
NextGen Desk does not independently verify the accuracy of all customer-entered records, imported contacts, AI-generated summaries, or automatically processed information.
Business customers are responsible for:
- Maintaining accurate customer records.
- Managing authorized account users.
- Obtaining necessary permissions.
- Following applicable privacy and communications laws.
- Responding to their own customers' requests.
- Reviewing automated workflows and AI configurations.
- Maintaining appropriate independent backups when needed.
20. Legal Compliance and Enforcement
We may retain, access, preserve, or disclose information when reasonably necessary to comply with legal obligations or protect our legitimate interests.
This may include investigating potential violations of our agreements, responding to lawful requests, addressing suspected fraud, protecting platform security, and resolving disputes.
We reserve the right to take appropriate action concerning accounts used for unlawful activities, unauthorized communications, fraud, or violations of our agreements.
Any such action will be subject to applicable law and our contractual obligations.
21. Your Communication and Privacy Choices
You may manage certain information and communication preferences by:
- Updating your account information.
- Adjusting available account settings.
- Unsubscribing from promotional emails.
- Replying STOP to eligible SMS communications.
- Managing browser cookies and privacy settings.
- Using applicable advertising opt-out tools.
- Contacting us to request access, correction, or deletion of eligible information.
Certain operational communications, including billing notices, security alerts, and essential service notifications, may continue when necessary for an active account or ongoing business relationship.
We will respect applicable privacy and marketing communication rights.
22. Relationship to Our Terms and Conditions
This Privacy Policy describes our information-handling practices.
Our Terms and Conditions, subscription agreements, and any applicable service-specific agreements govern additional aspects of the relationship between NextGen Desk and its customers.
These may include:
- Subscription pricing.
- Billing authorization.
- Billing start dates.
- Recurring payments.
- Cancellation procedures.
- Refund eligibility.
- Acceptable use.
- Account access and termination.
- Software licenses.
- Limitations of liability.
- Other contractual terms.
If a matter concerns payment obligations, account cancellation, service commitments, or contractual rights rather than personal information handling, the applicable agreement generally governs, subject to applicable law.
Nothing in this Policy is intended to limit any privacy rights that cannot lawfully be waived.
23. Contact Us
If you have questions about this Privacy Policy, our data practices, your personal information, or your privacy rights, please contact us at:
NextGen Marketing LLC d/b/a NextGen Desk
811 D Ave
Kearney, Nebraska 68847
United States
Email: nextgendeskai@gmail.com
Website: https://nextgendesk.ai
Please include sufficient information for us to understand your inquiry and respond appropriately.
We may request verification before disclosing, changing, or deleting information associated with an account.
We are committed to reviewing legitimate privacy concerns and complying with applicable privacy and data protection laws.
© 2026 NextGen Marketing LLC d/b/a NextGen Desk. All rights reserved.